Southside Beverage Holdings announced the launch of The Original Southside, a refreshing blend of premium gin, lemon and mint, in a convenient ready-to-drink (RTD) format.
Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.
The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28.
On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.
As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.