The Glenlivet, a brand of Pernod Ricard USA, recently introduced The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails.
As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.
Gay Water, a canned vodka soda company, announced the launch of its Gay Water, introducing one of the first alcohol beverage brands to be founded and grounded in the LGBTQ+ community.
Consumers seek quality, variety of flavors from drinks
July 21, 2023
As a significant number of ready-to-drink (RTD) consumers dine out at least once a week, RTD alcohol is retaining its position as a popular and successful alcohol beverage category across the American on-premise, CGA data shows.