Ocean Spray Vodka-Cranberry Range set to hit shelves in early 2024
May 2, 2023
Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.
Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral Water.
Brand takes a test-and-learn, limited-market approach to the new product innovation
April 13, 2023
Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes.
Beam Suntory minority investor in ready-to-drink cocktail company
April 5, 2023
Jennifer Lopez announced the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle.
Horse Neck, a brand of Firsty Thursday LLC, announced the launch of its premium, ready-to-drink (RTD) canned cocktails featuring Kentucky Straight Bourbon in four unique flavors.
New drink and Coca-Cola Zero-Sugar version to hit shelves in May
March 30, 2023
Jack Daniel's, a brand of Brown-Forman Corp., Louisville, Ky., and The Coca-Cola Co., Atlanta, debuted Jack Daniel's & Coca-Cola cocktail, a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States. Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD will continue to expand to other global markets throughout 2023, the companies note.