In celebration of International Women’s Day last month, SodaStream launched a limited-edition, collectable “SHE” reusable bottle that celebrates women who have made impactful changes and encouraged women to take a stand, the company says.
Limited-edition packaging available through July 4th
April 15, 2019
Los Angeles-based AQUAhydrate has initiated a new partnership with Wounded Warrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of its gallon package. Available now through July 4th, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.
From what began as an interest in the Hispanic culture and horchata's distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.
Limited-edition bottle honors 40th anniversary of surfing event
January 14, 2019
In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver.
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Limited-edition packaging features whiskey glasses, cocktail recipes
December 14, 2018
The gift-ready set includes a bottle of the 2016 Cooper & Thief Red Wine Blend, two festive Cooper & Thief based cocktail recipes, and two whiskey glasses all ready for upcoming holiday enjoyment.
The pack is wrapped in sleek black leather, embossed with both brand’s joint logo, and includes one 750-ml bottle of the American-made spiced rum that is blended with spices including ginger, cinnamon, clove and vanilla.