Beverage brands launch new packaging sizes, formats
August 15, 2016
Craft brewery Alpine Beer Co. introduced its fan-favorite Willy Vanilly Ale to consumers nationwide in 12-ounce glass bottles. A vanilla-spiced American wheat ale, Willy Vanilly previously was a draft-only offering exclusively served in the Alpine Beer Co. tasting room and restaurant in San Diego.
Report combines greenhouse gas emissions from transportation, refrigeration of beverage in calculations
August 3, 2016
According to a new study conducted by the ICF International, Fairfax, Va., for the Aluminum Association, Alexandria, Va., the combined greenhouse gas (GHG) emissions associated with the transportation and refrigeration of beverages in aluminum cans are lower than those associated with beverages in glass or plastic bottles under the same conditions.
Twitch partners with energy brand to allow logo on a non-gaming retail product
July 15, 2016
Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.
#DapTheKing campaign features limited-edition cans
June 20, 2016
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says.
Summit Brewing Co., St. Paul, Minn., has served both craft beer and its community since 1986. To Summit, it’s not just a priority to brew fine, hand-crafted beer, but also to give back to the community that has supported it throughout the years. The company feels that great beer is even better when it’s shared with family and friends.