Coconut water brand partners with actress Jessica Alba
May 21, 2014
Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.
The Juice Products Association (JPA) released a statement in January highlighting the nutritional benefits of 100 percent juice. “Can something that tastes as good as 100 percent fruit juice be good for you? Research shows it is,” the statement read. “More than just sugar and calories — 100 percent juice is a healthful, nutrient-dense beverage. It also contains beneficial vitamins, minerals and phytonutrients (plant compounds).”
Coconut water company also partners with Roma Food Group
February 20, 2014
Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.
Partnership with KeHe will expand the organic beverage’s reach
February 4, 2014
Epicurex LLC, North Miami Beach, Fla., announced that it will partner with natural and specialty food distributor KeHe to distribute its Cocozia 100 percent organic coconut water across the state of Florida.
As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.