Articles Tagged with ''coconut water''

Foco distributor appoints new CEO, CMO

Bimbo, D’Amico join Life Up LLC team
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Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.


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Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba
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Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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Greater Than switches to lightweight closure from CSI

Consumer feedback inspires sustainability
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In support of the brand’s expanded national distribution, Greater Than natural coconut water refreshed its formulation and packaging based on consumer feedback.


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Juice Products Association promotes 100 percent juice

iTi Tropicals highlights category’s benefits
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The Juice Products Association (JPA) released a statement in January highlighting the nutritional benefits of 100 percent juice. “Can something that tastes as good as 100 percent fruit juice be good for you? Research shows it is,” the statement read. “More than just sugar and calories — 100 percent juice is a healthful, nutrient-dense beverage. It also contains beneficial vitamins, minerals and phytonutrients (plant compounds).”


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Vita Coco Lemonade

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Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.


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Cocozia enters Sedano’s Supermarkets

Coconut water company also partners with Roma Food Group
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Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.


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Natural Cabana Coconut Water and Pineapple Coconut Water

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Pulse Beverage Corp. expanded its Natural Cabana brand from lemonade to coconut water with the introduction of Natural Cabana Coconut Water and Pineapple Coconut Water.


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Coconut water's consumer base expands

Hydration drink appeals to all health-conscious consumers, not just athletes
By Stephanie Cernivec
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Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.


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Malibu Sparklers

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Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.


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Cocozia coconut water expands distribution in Florida

Partnership with KeHe will expand the organic beverage’s reach
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Epicurex LLC, North Miami Beach, Fla., announced that it will partner with natural and specialty food distributor KeHe to distribute its Cocozia 100 percent organic coconut water across the state of Florida.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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