iTi Tropicals offers its coconut water ingredients for incorporation into 100 percent juice blends. Coconut water can be formulated to make up to 75 percent of a blend, which provides calorie reduction benefits while still offering 100 percent juice content.
Modjo Hydrate Elite, made by Cellutions LLC, is an all-natural sports drink infused with real coconut water, vitamin C and all-natural flavors and colors, and fortified with 99.9 percent pure sea salt. The beverage is available in Lemon Lime Ice, Orange Rush, Island Punch and Blue Crush flavors. Its 20-ounce and 32-ounce bottles have a suggested retail price of $1.59 and $2.59 each, respectively.
With platforms geared toward athletic enthusiasts, sports drinks experienced a resurgence in sales. The total category increased 14.9 percent to more than $3.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Non-aseptic bottled sports drinks made up most of the category with more than $3.8 billion in sales and a 14.6 percent increase, SymphonyIRI states.
Vita Coco, in collaboration with Rihanna, added a new all-natural flavor to its line of coconut waters.
KonaRed introduced Coconut Water to its line of functional superfruit beverages in response to consumer demand for healthier beverages, the company says.
Acai Roots added Acai Juice + Coconut Water to its juice portfolio.
AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
The June 2013 Beverage Industry includes a cover story on Tenth and Blake Beer Co., as well as articles about MillerCoors and the Top 100 beverage companies of 2012. Check it out today!
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.