Consumers seek quality, variety of flavors from drinks
July 21, 2023
As a significant number of ready-to-drink (RTD) consumers dine out at least once a week, RTD alcohol is retaining its position as a popular and successful alcohol beverage category across the American on-premise, CGA data shows.
Tequila Avión is cementing its role within today’s golf traditions with an elevated offering for golf lovers, dads and tequila connoisseurs. Tequila Avión is partnering with professional basketball player Nick Young and former football wide receiver Victor Cruz to show how the perfect pairing accessory and caddie wisdom make for an even greater game, the company says.
Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.
Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral Water.
Tequila and mezcal are the hot segments in the spirits category thanks to premium offerings, multicultural consumers and innovative cocktails featuring these agave-based spirits.