Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014
Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.
The Patrón Spirits Co. released a line of higher-proof Roca Patrón tequilas produced using the rare tahona process, which uses a 2-ton stone wheel hand-carved from volcanic rock (roca) to slowly crush the cooked agave to break the bonds of fiber and release the agave juice, the company explains.
Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014
Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.
Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.
Milagro Tequila, a spirits brand of New York-based William Grant & Sons, launched a new, limited-edition expression: Unico, Second Edition. Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend, the brand says. The new tequila will be available nationwide in extremely limited quantities in September.