Although it might not look it outside, if you are in the Midwest or Northeast, summer isn’t too far away. In anticipation of summer activities and the food and beverages that accompany many of them, beverage-makers have started rolling out new products to complement the season. And it looks as though the readers of Beverage Industry are excited for some new summer flavors.
Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014
Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.
The Patrón Spirits Co. released a line of higher-proof Roca Patrón tequilas produced using the rare tahona process, which uses a 2-ton stone wheel hand-carved from volcanic rock (roca) to slowly crush the cooked agave to break the bonds of fiber and release the agave juice, the company explains.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!