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Articles Tagged with ''tequila''
Beam Inc. launched Hornitos Black Barrel, which is 100 percent blue agave tequila that is triple-aged using an innovative process that conveys the tasting notes of whiskey, the company says.
In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.
Tequila is gaining interest among consumers across the globe. However, agave, the raw material that is used to manufacture tequila, is expected to face a severe shortage in the near future.
For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.
Tequila el Jimador redesigned its bottle to give it a premium look that matches the quality of the product inside, the company says.
Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.
Patrón Añejo released a special-edition bottle stopper as part of its second designer collaboration.
Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.
Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.