Beverage Industry Magazine

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2014 March

The March 2014 Beverage Industry includes a cover story on F.X. Matt Brewing Co., as well as articles about wine blends, rebranding, and more. Don't forget to check out the 2014 U.S. Beer Category Report, as well.

F.X. Matt Brewing Co. celebrates 125 years in business

Craft brewer overcomes Prohibition, recessions, and a fire in its more than a century in business
By Stephanie Cernivec
One Comment

Back in the late ‘50s and ‘60s, talking beer stein characters Schultz and Dooley promoted the mellow taste and naturalness of Utica Club lager in TV commercials. At the time, the brand was a strong regional competitor produced in Utica, N.Y., by West End Brewing Co., which is known today as F.X. Matt Brewing Co.


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Wine blends offer craft beverage appeal

Wine consumers trading up to premium red, white wine brands
By Stephanie Cernivec
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In recent years, the beverage industry has seen craft beers and — even more recently — craft spirits increase in popularity.


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Hard cider draws in consumers from outside the beer category

Gluten-free aspects appeal to health-conscious consumers
By Jessica Jacobsen
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When it comes to the overall alcohol market, manufacturers not only are analyzing their own brand sales but also the respective categories in which they compete. For the beer category, hard ciders are offering consumers an entry point into this multibillion dollar industry, experts note.


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Craft brewers' sales growth continues

Seasonals, IPAS and craft beer variety packs lead growth
By Jessica Jacobsen
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Although craft beer case and dollar sales came in at a distant third to domestics and imports during the 52 weeks ending Dec. 29, 2013, in Information Resources Inc. (IRI)-measured channels, the burgeoning segment is making strides to garner more of that market share.


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Mexican beers dominate imported beer growth

Dos Equis', Corona's aggressive marketing connects with fans
By Jennifer Haderspeck
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As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.


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Bud Light 'Ritas,' Redd's line extensions support FMB growth

Consumers drawn to sweeter flavor profiles
By Jennifer Haderspeck
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Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.


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Domestic beer case sales decline

Super-premium beer segment shows potential
By Stephanie Cernivec
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The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.


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Good2grow appeals to kids, parents through animated characters

By Jennifer Haderspeck
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“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
By Jennifer Haderspeck
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Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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F.X. Matt Brewing Co. adds equipment to maximize craft beer quality

Craft brewer plans to expand pilot brewery to promote craft beer experimentation
By Stephanie Cernivec
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Upon entering the century-old F.X. Matt Brewing Co. offices in Utica, N.Y., visitors are greeted with Victorian-era furnishings, including an old bank teller counter with a slanted bottom to accommodate women’s hoop skirts. Historic furnishings like this continue throughout the 400,000-square-foot campus. However, despite its historical appearance, the facility offers many modern touches.


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Brewers Association to host 31st annual Craft Brewers Conference

Craft Brewers Conference, BrewExpo America expected to attract 7,000 attendees
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The Brewers Association will host the 31st edition of its Craft Brewers Conference (CBC) & BrewExpo America from April 8 to 11 in Denver.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
By Jennifer Haderspeck
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As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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New equipment offers additional beverage product protection

Beverage operations suppliers release new equipment, software
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KHS developed the new, horizontally arranged Feedflow feed module for conveying very light preforms to its InnoPET Blomax stretch blow molder.


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SKU proliferation demands flexibility from beverage mixing equipment

Operators can utilize processing automation data to increase efficiency
By Jennifer Haderspeck
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As brands expand their portfolios to include a variety of beverages, they require automated mixing and blending systems that are flexible enough to handle different types of batches efficiently.


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Fleet managers turn to route optimization to cut delivery costs

Route optimization, tracking software boost distribution efficiency
By Tom Kelley
One Comment

Even though fuel costs have stabilized somewhat, few other items are immune from upward price trends, and competition shows no signs of letting up. With this in mind, it’s as important as ever for fleet managers to wring every penny possible out of delivery costs.


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Beverage sweeteners stevia and erythritol use on the rise

Masking agents overpower associated off-notes with these beverage ingredients
By Jessica Jacobsen
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Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.


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Sensient Colors launches natural brown color platform

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Sensient Colors LLC, a business unit of Sensient Technologies Corp., introduced its new Natural Brown color platform designed to offer alternatives to caramel and certified colors.


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Iced coffee sales boost interest in cold-brew coffee extracts

Ingredient suppliers use fruit pairings to enhance iced coffee flavor
By Jennifer Haderspeck
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Although many people might not enjoy cold weather — especially as many parts of the country have faced multiple rounds of cold temperatures and snow this winter — data are showing that consumers do enjoy cold coffee.


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R&D News: March 2014

Döhler fully acquires Innoval Döhler
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Hilmar Cheese Co. Inc., Hilmar, Calif., announced plans to build a milk powder processing facility in Turlock, Calif.


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New can, multi-pack sizes influence beverage packaging

Alcoholic drinks and non alcoholic drinks brand owners release new beverage packaging
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In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.


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Packing, wrapping equipment flexes to handle SKU proliferation

Equipment updates address different packaging sizes and styles
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As a proliferation of new brands and flavors continues to hit the market, the beverage industry also has experienced an influx of new package styles and designs to help those products stand out on the shelf.


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E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
By Jessica Jacobsen
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If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
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Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Beverage flavors can invoke memories, experts say

Comax Flavors releases Sweet Memories flavor line to invoke nostalgia
By Stephanie Cernivec
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Earlier this year, “60 Minutes” correspondent Lesley Stahl reported about a condition known as hyperthymesia or highly superior autobiographical memory. 


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Drug store beverage sales outpace industry average

Channel offers opportunities to promote health and wellness-related beverages
By Jessica Jacobsen
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A trip to the drug store is no longer just an opportunity to refill a prescription or restock the family first aid kit. Today’s retailers are instituting different programs to provide shoppers with a more value-added experience, experts note.


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Food Safety Summit 2014 to focus on regulation

BNP Media event offers new regulation seminars, networking opportunities
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The Food Safety Summit, which will take place April 8-10 in Baltimore, will focus this year on the importance of industry regulators in the foodservice industry.


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Beverage Industry launches new app

Introductory video shows how to use Bev Industry Mobile
By Jessica Jacobsen
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According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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