Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.
Coffee company plants trees for every bag of coffee purchased through 2016
September 29, 2015
Seattle-based Starbucks Coffee Co. expanded its commitment to supporting the specialty coffee industry by announcing that it will distribute coffee trees to farmers most impacted by coffee rust, a plant fungus that damages millions of coffee trees around the world, the company says. Through September 2016, Starbucks will plant a coffee tree for every bag of coffee purchased in participating U.S. stores.
Galena Brewing Co. expanded its packaging lineup to include three beers in Rexam 16-ounce cans — Anna Belle’s IPA, a ruby beer with a burst of hop flavors and aromas paired with a malt backbone; Farmer’s Blonde Ale, a light ale; and Fevre River Ale Hefeweizen, a classic Bavarian style wheat beer with a medium to heavy mouth feel, the company says.
Boston Beer Co. releases Angry Orchard Green Apple in cans
September 16, 2015
Cab.Corp. announced new packaging and a new name for its La Playa Block Selection Reserves. The new name, Tinga, will assist in better segmenting its three tiers: La Playa Estate Series, Tinga Block Selection Reserve and Axel wines, the company says.
Beverage marketers know that packaging plays an important role in sales. Just as important as the bottle or can that a beverage is packaged in, is how that package is labeled. Without it, consumers couldn’t tell which brand is which.
Using cost-effective design solutions, food and beverage processing facilities can meet the rigorous performance demands required in a processing and production environment and, at the same time, focus on sustainability.
The October 2015 issue of Beverage Industry includes a cover story about our Executive of the Year, Seth Goldman of Honest Tea, as well as articles about the bottled water market, Sipp Eco Beverage Company, and organic/natural beverages. Check it out today!