Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.
The case for reusable containers is getting stronger. The ability of beverage-makers to ship products in reusable cartons — some of which also function as in-store displays — is resulting in potentially powerful cost savings while also giving companies an environmentally friendly aura.
Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.
Pack Expo East to take place Feb. 16-18 in Philadelphia
November 13, 2014
Next year, PMMI, the Reston, Va.-based owner of the Pack Expo tradeshows will bring the latest packaging and processing solutions to the East Coast with the debut of its newest Pack Expo event: Pack Expo East. The new show will take place Feb. 16-18, 2015, at the Pennsylvania Convention Center in Philadelphia.
New system helps craft brewer approach its sustainability goals
October 16, 2014
Woodinville, Wash.-based Redhook Brewery, a part of the Craft Brew Alliance (CBA), has seen its water savings add up following the integration of a dry-run bottling conveyor from Emerson Power Transmission Solutions.
Using cost-effective design solutions, food and beverage processing facilities can meet the rigorous performance demands required in a processing and production environment and, at the same time, focus on sustainability.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!