Items Tagged with 'Celsius'

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Celsius Holdings revenue up 47 percent in Q3

Negative-calorie drink launches in Brazil

Celsius Holdings Inc., the Boca Raton, Fla.-based maker of Celsius negative-calorie beverages, reported a revenue increase of 47 percent to $3.42 million in the third quarter of 2014, which ended Sept. 30. This increase was associated with a 60 percent increase in international sales to approximately $1.6 million due to increases from existing accounts and initial sales in Brazil. In addition, domestic sales increased 38 percent to approximately $1.9 million because of a 66 percent increase in health and fitness retail accounts and a 53 percent increase in domestic retail accounts. However, this was partially offset by a 6 percent decrease in Internet sales and the elimination of a liquidator sale that took place during the same period in 2013.


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Celsius signs endorsement deal with racecar driver Emerson Fittipaldi

New partnership expands brand’s global reach into Brazil

Boca Raton, Fla.-based Celsius Holdings Inc. announced an endorsement agreement with racecar driver Emerson Fittipaldi. The two-time Formula One World Champion and two-time Indy 500 Race winner will serve as brand ambassador for Celsius’ same-named negative-calorie beverages in Brazil in support of the brand’s continued global expansion.


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Celsius releases newest flavor

Cola variety joins company’s collection of negative-calorie drinks

Celsius Holdings Inc., Boca Raton, Fla., announced its newest flavor, Celsius Negative Calorie Cola, which will be unveiled July 4 during the Subway Firecracker 250 at the Daytona International Speedway.


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Celsius Holdings reports 65 percent revenue increase in Q1

Revenue reached a record $3.9 million in the quarter

Boca Raton, Fla.-based Celsius Holdings Inc. reported its financial results for the three months ending March 31. The company marked a 65 percent increase in revenue to $3.9 million in the quarter, with domestic sales increasing 16 percent and international sales increasing 133 percent, it says. As such, gross profit increased 61 percent to $1.4 million.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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