Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.
Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.
Jagermeister, Celsius among brands with new designs
December 16, 2016
Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says. Heineken 250-ml slim cans already are available in Europe and Asia, it adds.
Redesign includes packaging redesign for aluminum cans
December 16, 2016
At NACS 2016, Celsius debuted a brand refresh, including a new logo and packaging design for its 12-ounce cans. The new design includes the addition of a degree symbol that ties to the brand name and creates a globally recognizable symbol, the company says.
Celsius Holdings Inc., Boca Raton, Fla., manufacturer of the dietary supplement brand CELSIUS, announced an expansion in the Asian market in partnership with the Hong Kong-based A.S. Watson Group (ASW).
Celsius Holdings, Inc., the creator and marketer of Celsius, in partnership with global music superstar Flo Rida, launched Flo Fusion Transformation Accelerator Powder On-the-Go sticks in The Vitamin Shoppe stores nationwide in March
Celsius Holdings Inc., the Boca Raton, Fla.-based maker of Celsius negative-calorie beverages, reported a revenue increase of 47 percent to $3.42 million in the third quarter of 2014, which ended Sept. 30. This increase was associated with a 60 percent increase in international sales to approximately $1.6 million due to increases from existing accounts and initial sales in Brazil. In addition, domestic sales increased 38 percent to approximately $1.9 million because of a 66 percent increase in health and fitness retail accounts and a 53 percent increase in domestic retail accounts. However, this was partially offset by a 6 percent decrease in Internet sales and the elimination of a liquidator sale that took place during the same period in 2013.
New partnership expands brand’s global reach into Brazil
July 22, 2014
Boca Raton, Fla.-based Celsius Holdings Inc. announced an endorsement agreement with racecar driver Emerson Fittipaldi. The two-time Formula One World Champion and two-time Indy 500 Race winner will serve as brand ambassador for Celsius’ same-named negative-calorie beverages in Brazil in support of the brand’s continued global expansion.