Innova Market Insights offers 10 trends dominating the market
November 17, 2015
The clean-eating trend has inspired a back-to-basics approach in product development and is an overarching theme in The Netherlands-based Innova Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported. A live webinar at 10 a.m. EDT on Nov. 24 will provide an overview of all the key trends, it adds.
When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.
Last year, the beverage industry set high expectations for citrus flavors. In particular, lemon was predicted to be one of the Top 3 best-selling flavors in 2014, according to respondents of Beverage Industry’s 2013 New Product Development Survey.
The pop song “Sugar, Sugar” by The Archies contains the catchy line “Honey, honey, ah, sugar, sugar, you are my candy, girl, and you got me wanting you.” Although they weren’t singing about beverages, “honey, honey” is being used as a “sugar, sugar” substitute by beverage-makers and health-conscious consumers in hot and iced teas, water, and more.
The peer-reviewed journal Nutrition published the results of a study that found that students at the U.K.’s Southampton University Medical School who took Wellmune WGP, an immune health ingredient marketed by Biothera, Eagan, Minn., for 90 days reported fewer days of cold and flu symptoms than their placebo-controlled classmates.