With a hand in many of the trends impacting consumer packaged goods, millennials have played a role in the growth of natural, organic and non-GMO products. In conjunction with the demand for better-for-you products, consumers are looking for flavors that are perceived to be healthier.
Natural Provanil-US7 meets demand for clean labels
June 16, 2017
Prova Inc. now offers Natural Provanil-US7, a technological and economical alternative to natural vanillin, the company says. The use level of Natural Provanil-US7 is the same or lower than that of natural vanillin, and the alternative meets manufacturer and consumer demand for clean labels and natural ingredients, it adds.
When the Netherlands-based Innova Market Insights announced its Top Ten Trends list for 2017, clean label was highlighted as the No. 1 trend of the year. “Interest in naturalness and clean label continues to feature strongly,” Lu Ann Williams, director of innovation at Innova Market Insights, said in a statement.
As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.
With consumers increasing their scrutiny of what’s in the consumer packaged goods (CPGs) that they consume, beverage-makers are responding by providing more products made with recognizable ingredients, like domestic fruits. As more consumers look for simplicity and transparency, these ingredients have garnered more attention.
As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. “The juice/juice drinks sector has struggled during the past year,” says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc.
Protein-enrichment also popular trend among ingredient suppliers
November 14, 2016
Thousands of attendees descended upon Las Vegas for the annual SupplySide West tradeshow. Taking place Oct. 4-8 at the Mandalay Bay Convention Center, more than 1,200 exhibiting companies were present to detail the latest innovations in ingredients and services.
Dynamic Food Ingredients, Mitr Phol Group partner in natural sweetener solutions
November 14, 2016
Paul Magnotto, founder and chief executive officer of Chaska, Minn.-based Dynamic Food Ingredients, and Krisda Monthienvichienchai, chief executive officer of Mitr Phol Group, Bangkok, China, jointly announced that the companies have reached a strategic investment and partnership agreement to expand production of their natural sweeteners: erythritol and xylitol.
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.