When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
Sensient Colors, a division of Sensient Technologies, announced a major advancement in natural color performance. Sensient’s new SupraRed, using novel natural color technology, will enable brands to deliver on growing consumer demand for natural colors from botanical sources that do not sacrifice on color brightness, the company says.
Archer Daniels Midland Co. (ADM) offers its Novatol naturally sourced vitamin E, which provides a plant-based alternative for customers looking to comply with the U.S. Food and Drug Administration’s (FDA) new labeling regulations, the company says. Alpha-tocopherol, which the U.S. FDA’s new rule regarding Nutrition Facts defines as vitamin E, is an essential nutrient that is vital to human health but cannot be produced by the body itself.
As the number of label-reading consumers grows exponentially, beverage-makers that are looking to appeal to these consumers are launching botanical-based beverages in increasing numbers across various categories.
Although a tidal wave of new flavors have been flooding the market, staple flavors, like citrus, have held their ground, according to experts. The two most popular citrus options, lemon and orange, remain solid competitors against newer fruit entrants in the market.
Fortra adds milkfat, improves flavor, shelf life of beverages
August 15, 2016
Kemin Food Technologies expanded its natural clean-label line with the release of a Kemin Fortra natural plant extract line, which provides triple-duty beverage protection by adding milkfat, flavor and color, while also preventing oxidation and degradation, the company says.
Originally written and performed as a Christmas song, “Fruitcake” extols the virtues of cinnamon by proclaiming, “Cinnamon, cinnamon, don’t forget the cinnamon. Cloves and spice will make it nice, but don’t forget the cinnamon.” In addition to being a popular baking ingredient, cinnamon also is resonating as a popular flavor within more beverages, experts note.
Whenever consumers make Jell-O, thicken gravy or add corn starch to a pie filling, they knowingly or unknowingly are using hydrocolloids to thicken their products and give them a desired consistency. As health-and-wellness trends impact new product development, beverage formulators increasingly are using these ingredients to give consumers the clean label, nutrient-enriched beverages they seek, experts say.
Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.
New gellans offers increased stabilization, mouthfeel
March 15, 2016
In response to the latest clean label market trends, TIC Gums has developed blends using the newest gellan technologies. Recent products developed for ready-to-drink (RTD) beverage applications target texture, improve stability and provide cost-in-use savings while adhering to label restrictions, the company says.