Items Tagged with 'mixology'

ARTICLES

NCB celebrates 30 years

Tradeshow adds beginner workshop, XS Bootcamp

The Nightclub & Bar Show (NCB) will celebrate its 30th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.


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5-Hour Energy launches non-alcohol mixology contest

“Yummification” video contest asks fans to mix energy shots with an everyday beverage

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.


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SodaStream encourages mixology with new campaign

At-home beverage-maker brand invites fans to create cocktail or mocktail recipes and videos as part of its Ultimate Mixologist Contest

SodaStream USA, Mount Laurel, N.J., is continuing its ongoing mission to empower consumers by launching the Ultimate Mixologist Contest.


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Top cocktails of the summer

Margaritas top choice in on-premise consumption

With most of the leaves now on the ground instead of on the trees, it might seem a little out of place to be talking about summer, but Newton, Mass.-based Restaurant Sciences LLC is keeping the summer season on our brains.


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No shortage of inspiration

Beverage-makers take inspiration from trade shows and even news headlines.

Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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