Items Tagged with 'Heineken USA'

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Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
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After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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Bringing new beer ideas to fruition

Monique Acevedo, vice president of innovation for Heineken USA, discusses her new product development process
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How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.


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Strongbow Gold Apple and Honey & Apple

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Heineken USA is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
By Jennifer Haderspeck
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As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Tecate brand family launches ‘Gear Up’ national retail program

New campaign prepares consumers of legal drinking age for spring and summer
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Tecate and Tecate Light, brands of White Plains, N.Y.-based Heineken USA, kicked off a national shopper marketing program aimed at giving men of legal drinking age the essentials they need for a spring and summer full of barbecues and carácter.


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Dos Equis extends Cinco de Mayo program

Dos de Mayo will debut at retail and on-premise this spring
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This spring, Heineken USA’s Dos Equis brand will leverage the success of its 2013 Dos de Mayo program by inviting consumers of legal drinking age to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday on May 5.


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Heineken launches new global responsibility campaign

‘Dance More, Drink Slow’ movement involves Dutch DJ Armin van Buuren
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Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.


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Newcastle Cabbie Black Ale

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Heineken USA launched limited-edition Newcastle Cabbie Black Ale, which features notes of various fruits, chocolate and coffee, the company says.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
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Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Heineken USA cross-promotes Beers of Mexico variety pack for holidays

Beers of Mexico includes Dos Equis Lager, Tecate and Sol brands
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In preparation for the holiday season ahead, White Plains, N.Y.-based Heineken USA will launch a holiday program for its Beers of Mexico variety packs from Nov. 1 through Dec. 31.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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