White Plains, N.Y.-based Heineken USA announces the return of the Beers of Mexicovariety pack. Joining the mix this year is Dos Equis Roja, a distinctive red lager crafted with Mexican malted barley and hops. This latest version of the Beers of Mexico pack will be available in 12- and 24-packs starting Aug. 1.
This September, White Plains, N.Y.-based Heineken USA’s Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations, the company says. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural LDA+ consumers to celebrate the authentic Mexican holiday with its beer, it says. The Born Bold program is supported with national TV spots, digital and social media, and Independence Day focused bilingual messaging on point-of-sales (POS) and displays, the company adds,
Brand expands through Summer Best Tasting Light campaign
June 3, 2015
Heineken Light, a brand of Heineken USA, New York, N.Y., announced that this summer, the brand’s Best Tasting Light 360 degree program will inspire LDA+ shoppers to set a new standard for their summer gatherings by choosing Heineken Light as their go-to light beer, the company says. National TV, digital and web activations, social support and retail and on-premise activation will help shift the light beer conversation back where it belongs – taste – to drive trial and incremental sales of superior tasting, higher margin Heineken Light, it says.
White Plains, N.Y.-based Heineken USA announced that, effective July 1, Ronald den Elzen, the current managing director of Heineken Portugal, will become chief executive officer, and current chief executive officer Dolf van den Brink will become chief executive officer of Cuauhtémoc Moctezuma (CM)/Heineken Mexico.
Beer brand partners again with Neil Patrick Harris
March 30, 2015
White Plains, N.Y.-based Heineken USA’s Heineken Light beer brand is so confident that it's the best-tasting light beer that it is offering a money back guarantee. To inspire consumers of legal drinking age to try the light beer, the brand once again is partnering with celebrity Neil Patrick Harris on a new commercial and digital video to bring the offer to life in a humorous way.
Keg system utilizes customize air compressor for beer dispensing
March 19, 2015
Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.
Heineken now available in 12- and 24-packs of 8.5-ounce slim-cans
February 16, 2015
Heineken USA announces it is doubling its investment in the slim-can segment in 2015. Marketing support, including out-of-home advertising, traffic-stopping in-store point-of-sale, and a new slim-can 24-pack will emphasize the can’s “Cold to the last drop. Perfect for any occasion,” consumer benefit to drive traffic and retail sales, the company says.
The July 2015 issue of Beverage Industry includes a cover story about Tito's Handmade Vodka, as well as our State of the Industry articles and articles about water enhancers, High Brew, and beverage offerings in foodservice. Check it out today!