Company to assume responsibility for newly acquired brands
September 12, 2016
Effective Jan. 1, 2017, White Plains, N.Y.-based Heineken USA will embark on a new era of business for its emerging global Heineken brands with the creation of Five Points Trading Co., a new venture aimed at incubating a range of popular global beers in the United States, the company says. With the development of Five Points Trading Co., Heineken USA will be bringing its emerging premium brands back in-house, while utilizing the resources and expertise of the company’s established distribution network, it says.
White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.
Program available in Miami, New York City and Amsterdam
August 2, 2016
White Plains, N.Y.-based Heineken USA, in partnership with St. Louis-based Tumi, kicked off the seventh year of its #Heineken100 initiative by releasing the first of three travel, business and lifestyle accessories. Heineken is partnering
Brands join Heineken Lager, Newcastle Brown Ale in availability
April 6, 2016
White Plains, N.Y.-based Heineken USA announced that Heineken Light and Strongbow Gold Apple Hard Cider now are available on the BrewLock keg system. BrewLock, the company’s on-premise draft technology, was developed by Heineken as a means to consistently provide a freshly brewed beer taste in an easy-to-install format, without compromising the quality that consumers demand, the company says.
Global campaign invites consumers to learn about the brand’s history
February 29, 2016
Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.
Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions
February 26, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.