Limited-edition Dos Equis Azul part of new Spring pack
March 28, 2016
Heineken USA, White Plains, N.Y., announced the return of its Beers of Mexico variety pack, an all-in-one party solution that features limited-edition Dos Equis Azul joining
Fans encouraged to participate in Never Miss a Minute photo contest
March 8, 2016
To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign.
Global campaign invites consumers to learn about the brand’s history
February 29, 2016
Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.
Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions
February 26, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.
Heineken, Napa Valley Wine Train embrace football season
January 15, 2016
U.S. retail sales of tea and ready-to-drink tea grew 19.8 percent to $7.3 billion between 2009 and 2014, according to Chicago-based market research firm Mintel.
Heineken USA, Stella Artois utilize the holidays and celebrity marketing
December 15, 2015
Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.
The holidays are here, and time with family and friends spent over food and drinks is a big part of many gatherings. Beverage brands also hop on the holiday bandwagon by displaying festive flavors in brightly colored packaging to entice consumers.
Partnership to improve curbside recycling in the US
December 1, 2015
The Recycling Partnership, Falls Church, Va., a national nonprofit committed to improving curbside residential recycling, announced that White Plains, N.Y.-based Heineken USA is the first alcohol company member, effective immediately, to join its program. As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide, the companies say.
The National Beer Wholesalers Association (NBWA), Alexandria, Va., hosted its 78th annual convention and tradeshow Oct. 11-14 at Caesars Palace in Las Vegas.
Campaign to feature more opportunities for consumers, social media marketing
November 9, 2015
White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.