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Items Tagged with 'performance beverages'
In the “Schoolhouse Rock!” episode “The Energy Blues,” an animated globe sang “Sometimes I think I’m runnin’ out of energy.”
Beverages have become more than just a source of refreshment. Consumers also are turning to beverages for functional benefits. Sports drinks as well as energy drinks and shots have become a source to provide a variety of functionalities.“There are quite a number of functional benefits that consumers are looking for with energy drinks and shots besides [an energy] boost,” says Garima Goel Lal, senior analyst at Mintel International, Chicago.