Women, seniors growing demographics for sports, protein products
July 12, 2017
With health-and-wellness trends driving product innovation, sports and protein drinks are benefiting from a changing consumer base beyond hard-core athletes to a widening demographic including women and seniors.
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.