Energy drink developed by NFL Hall of Famer Jerry Rice
December 28, 2020
G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.
New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020
G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.
Born in Baghdad, Iraq, Ahmed Rahim, his older sister Reem Hassani and their family fled to Cleveland when they were ages three and five, respectively, to escape the social injustice of Saddam Hussein.
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health.