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Items Tagged with 'new product development'
How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.
When it comes to the latest trends, “healthy” and “natural” continue to top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.
Before finalizing new beverage product concepts, beverage-makers need to consider the capabilities of the contract manufacturers and packagers (co-packers) with which they work, according to experts.
Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.
Healthy and natural attributes top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.
One of the keys to success can be as simple as: “location, location, location.” For developers of new beverages, the phrase is not as cliché as it sounds. Not only are consumers shopping across more channels than ever, retailers are offering more spaces for beverages, too.