As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.
The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
Timberlake to work with team on product innovation, marketing
October 21, 2016
Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.
Company partners with Saxco International for innovative packaging
July 5, 2016
Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.
New lines are zero-calorie, available in select markets in US
June 30, 2016
Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says.
Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, has entered into a strategic alliance with New York-based BeyondBrands, a new conscious products collective founded by Eric Schnell and Marci Zaroff.
This past year, Americans finally got a chance to see whether any the 2015 references in “Back to the Future Part II” would come true. Although the Chicago Cubs attempted to make the World Series prediction a reality, they fell short.
The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015
The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!