Juice market seeks to combat concerns about sugar content
July 11, 2016
Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction.
Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.
Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!