Although the term “flexibility” often is used to describe expectations for beverage industry equipment, in terms of labeling equipment, there still is a place for more rigid machines dedicated to specific operations, notes Raul Matos, vice president of sales and marketing at Miami-based Karlville Development LLC.
Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!