Articles by Stephanie Cernivec

Up Close With: Brain-Twist Inc.

Brain-Twist Inc. uses strategy to capture consumers
By Stephanie Cernivec
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 According to New York-based market research firm Nielsen, alcohol drinks packaged in a pouch — many of which are marketed as frozen cocktails — approached $200 million in annual sales in measured channels through Aug. 18, 2012.  


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High hopes for on-premise

Value offerings, creative drinks bring consumers out
By Stephanie Cernivec
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Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
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Taking the road toward innovation

By Stephanie Cernivec
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 When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.  


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Putting robots to work

Robotic systems provide automated solutions for beverage-makers
By Stephanie Cernivec
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In 1977, George Lucas introduced robots R2-D2 and C-3PO to the world in “Star Wars.” 


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Health benefits of berries continue to resonate with consumers

By Stephanie Cernivec
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What if humans could extend their lives just by consuming a particular type of berry?


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Targeting demographics in beverage marketing

Identifying preferences of the most influential groups in the nation
By Stephanie Cernivec
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The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 


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Two claims are better than one

By Stephanie Cernivec
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 Many beverages provide a single function of refreshment and have achieved success in doing so.  


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Plastic bottle manufacturing breaks the plastic mold

Blow molding machinery responds to demand for flexibility
By Stephanie Cernivec
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 When consumers make a purchase at retail, they don’t always consider the lifecycle of the product.  


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Silver Eagle expands, makes sustainable upgrades

By Stephanie Cernivec
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Running more than 200 routes a week to serve more than 46 million cases a year to 11,000 accounts in 16 counties in southern Texas, Silver Eagle Distributors realizes the importance of investing in its operations. 


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Beverage social butterflies

By Stephanie Cernivec
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 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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