Articles by Sarah Theodore

Sports and energy find inspiration in ‘recovery’

New products look past the workout
By Sarah Theodore
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After years of focusing on energy and performance, “recovery” may be the new buzzword in the sports and energy segment.  New products are focusing on what happens after exercise rather than during the activity itself. A number of recent sports and energy products have addressed post-activity recovery: Gatorade G Series Pro 03 Recover platform includes a dairy-based Protein Recovery Shake and a Protein Recovery Drink that also has electrolytes and carbohydrates. The company suggests consuming the shake 20 to 50 minutes after activity and then an additional serving 2 hours later.


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Tea innovation creates new drinking occasions

Products focused on unique dayparts encourage consumers to view tea differently
By Sarah Theodore
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In the tea category, some of the most unique new innovations are not just offering consumers new flavors, but creating entirely new drinking occasions for tea as well. “Breakfast tea” has been a common tea variety for years, but some tea companies are creating new drinking occasions with products targeted at other specific times of day. Tea Forté Herbal Retreat Teas, for example, are going after the cocktail hour, while the Republic of Tea’s Cuppa Chocolate Teas are designed as dessert drinks.


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Packaging: Pack Expo attracts a crowd

By Sarah Theodore
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Pack Expo 2009 defied the recession in Las Vegas, with more than 22,700 packaging and processing professionals in attendance. The show took place Oct. 5-7, and its sponsor, PMMI, says it was the second-largest Pack Expo Event since it launched the show in 1995.
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Channel Strategies: Mass appeal

By Sarah Theodore
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Mass merchandisers have been on both the winning and the losing ends of the beverage retail spectrum during the past year. Traditional mass merchandise outlets saw the smallest sales growth among non-traditional grocery outlets last year, according to retail analyst firm Willard Bishop, Barrington, Ill.
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The Best Packages of 2009

By Elizabeth Fuhrman and Sarah Theodore
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Reflecting a lower number of new product introductions in 2009, some of this year's best packages actually are redesigns of existing brands.
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Up Close With... Numi Organic Tea

By Sarah Theodore
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When brother and sister team Ahmed and Reem Rahim came up with the idea for Numi Organic Tea 10 years ago, they weren't necessarily thinking about it as a beverage business.
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2020 Vision

By Sarah Theodore
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Coca-Cola Enterprises, the world’s largest soft drink bottler, is known for red, but these days the company is seeing green.
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Plant Story: Sustainability in Action

By Sarah Theodore
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Coca-Cola Enterprises’ production facility in Niles, Ill., is one of the plants leading the company’s sustainability efforts.
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Operations: Fillers fall in line

By Sarah Theodore
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The latest filling technology showcased at the drinktec show in Munich featured block systems that allow beverage production lines to move seamlessly from bottle-making to filling, labeling and case-packing.
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Channel Strategies: C-stores face more competition

By Sarah Theodore
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The convenience channel is getting a run for its money from alternative retail formats in the battle for quick-trip customers.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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