Articles by Sarah Theodore

MillerCoors: The Power of Two

MillerCoors, the North American joint venture between SABMiller and Molson Coors, seemed to have timing on its side when it launched last summer. The partnership became official only weeks before news that its largest competitor, Anheuser-Busch, would soon become part of the even larger InBev. The news could have been troubling to the new partnership, but becoming a more powerful competitor is exactly what brought the two brewers together and what it spent months preparing for ahead of the merger.
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Plant Focus: Milwaukee brewery gets new brands

The MillerCoors joint venture has created an expanded brewery network throughout the United States that allows the company to move beer production closer to distributors, increasing product freshness and reducing the number of miles beer is trucked to its ultimate destination. Miller Brewing’s hometown brewery in Milwaukee, Wis., for example, is set to take on production of some Coors brands and put it closer to the 125 Midwest distributors it serves.
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R&D: 2009 New Product Development Survey

Despite challenging economic forecasts for 2009, more than half of respondents to Beverage Industry’s annual Product Development Survey expect their research and development budgets to remain in line with last year’s spending, and more than one-third believe they will see an increase.
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R&D: A Rainbow of Natural Options

As consumers become more discerning about ingredients, the search for a wider, more user-friendly range of natural color options continues to dominate beverage color development. Ingredient companies are finding new sources for color and new systems to make them more stable in finished formulations.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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