Articles by Sarah Theodore

2008 Executive of the Year: Coca-Cola's Neville Isdell

Neville Isdell, chairman of The Coca-Cola Co., Atlanta, speaks often about the qualities necessary for success in 21st Century business, and at first, many of those attributes sound like they have little to do with beverages, or even business itself. But Isdell has based his leadership at Coca-Cola on the idea of sustainability, and in his view, that encompasses everything from product innovation to the environment to consumers’ perceptions of the company as a social entity.
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Beer has big changes on tap

Summer is the height of beer season, but this year, industry eyes have been focused not on the typical beer venues of baseball games and backyard barbeques, but on boardrooms and a pair of mergers that have the potential to significantly alter the brewing landscape.
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Packaging: Walking the green line

Eco may be chic these days, but according to industry experts, consumers are doing more talking than acting, leaving beverage companies and packaging suppliers to find the balance between more environmentally friendly containers and the quality perception consumers have come to expect.
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Category Focus: Energy Drinks

Bulls, monsters and rockstars continue to dominate the energy drink scene, but as this very male and very youth-oriented category matures, it is expanding to include a softer side, with natural products and drinks that blend energy with juice and hydration concepts.
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Beverage R&D: Banking on boomers

The baby boom generation has always prided itself on breaking the rules, so not surprisingly, there are few set-in-stone standards for boomer-related products. But as this generation gets older, it is more interested in fortified products designed to help them live longer, more active lives, and industry experts have a few tips for developing those products.
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Channel Strategies: Restaurant wars

Restaurant and foodservice operators are caught between the proverbial rock and a hard place in 2008, with higher prices on everything from ingredients to energy, and a sluggish economy that is causing customers to make fewer visits and spend less per visit.


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Editorial: Looking for leaders

The beverage industry faces numerous challenges and opportunities in today’s business environment, and it takes talented individuals to guide companies to success. That’s why I’m pleased to announce that Beverage Industry will once again honor the person who has had the most significant impact on the beverage business in 2008 with the Executive of the Year Award.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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