Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.
There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.
Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.
Doctors and nutritionists commonly stress the importance of a balanced diet and exercise for a healthy body, but more research is supporting the importance of a healthy brain. According to the Centers for Disease Control and Prevention (CDC), Atlanta, as many as 5 million Americans suffer from Alzheimer’s disease, a form of dementia that involves parts of the brain that control thought, memory and language and affect a person’s ability to carry out daily activities.