There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.
Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.
Doctors and nutritionists commonly stress the importance of a balanced diet and exercise for a healthy body, but more research is supporting the importance of a healthy brain. According to the Centers for Disease Control and Prevention (CDC), Atlanta, as many as 5 million Americans suffer from Alzheimer’s disease, a form of dementia that involves parts of the brain that control thought, memory and language and affect a person’s ability to carry out daily activities.
Health and wellness properties continue to drive flavor choices for many beverage formulators as health-conscious consumers are realizing that in addition to various health benefits, beverages also can be refreshing and flavorful.