Following a rather lackluster 2009, when new beverage introductions plummeted nearly by half, the number of new beverages appearing on U.S. store shelves increased slightly in 2010.

Joint health issues and an aging population bring attention to fortification options.  It’s not only the unsteady economy giving people aches and pains today.

Consumers’ demand for transparency leads to increase in natural colors.  During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products