The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”
With a growing interest in getting back to nature, consumer demand for natural ingredients has flourished. As beverage-makers formulate new products, more now are choosing natural colors to appeal to this consumer desire.
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
With the release of the 2015-2020 Dietary Guidelines for Americans earlier this year followed by the U.S. Food and Drug Administration’s new Nutrition Facts label, many changes are instore for consumer packaged goods (CPG) manufacturers.
As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.
Antioxidants, prebiotics, probiotics, electrolytes, fiber — whichever attribute it is, consumers have come to expect their beverages to feature a functional aspect. As the macrotrend of better-for-you and functional beverages continues to thrive, more products are being launched that target consumers’ digestive health concerns.
Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!