Hard Bubbly line sweetened with monk fruit, 330-ml aluminum bottles added
September 11, 2020
Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.
Relaunch paired with media partnerships across various platforms
September 8, 2020
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Brand teams up to support restaurants transitioning to outdoor dining
September 8, 2020
Moet Hennessy and nonprofits are working together to provide assistance to help restaurants in the New York City area safely transition to outdoor dining throughout the city.
Prizes included smart TV, gift cards, TV subscriptions
September 7, 2020
Jägermeister, the NHL, and Men In Blazers on Ice are combining efforts to launch a sweepstakes that benefits hockey fans by providing prizes to help upgrade their game-watching experience this season.
For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.
Winery introducing new branding to reflect its fun personality
September 3, 2020
Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No. 9 White Blend are packaged in 1.5-liter boxes that also feature a new contemporary look for the brand.
Phusion Projects LLC launched Mamitas Tequila & Soda, a canned hard seltzer made with 100 percent real tequila available in four flavors: Lime, Paloma, Pineapple and Mango.