Alpine Beer, a brand from SweetWater Brewing Co., announced the release of Infinite Haze, a Hazy IPA bursting with endless aromas of citrus and sweet, tropical fruits, it says.
Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.
For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.
Launch coincides with Definitely Over 21 launch party at a retirement community
March 1, 2023
One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flavor, 5% ABV, no caffeine, no added sugars and 100 calories in each serving, the company says.
Centralized team will help support beyond beer portfolio
February 28, 2023
Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.