Birmingham, Ala.-based Royal Cup Coffee & Tea (Royal Cup), an importer, roaster and distributor of premium and specialty coffees and teas, announced the April 2 launch of a new line of shelf-stable, ready-to-drink cold-brew coffees. This will be the company’s first liquid product introduction following its acquisition of Icebox Coffee.
Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it.
Mississauga, Canada-based Cott Corp. announced that it has entered into a definitive agreement pursuant to which Cott will acquire Crystal Rock Holdings Inc., Watertown, Conn., for $0.97 per share in cash. The transaction, which values Crystal Rock at approximately $35 million, was unanimously approved by both the Cott and Crystal Rock Boards of Directors, the companies say.