Dr Pepper Snapple Group’s Mott’s brand entered the U.S. vegetable juice category with the launch of Mott’s Garden Blend. The 100 percent vegetable juice offers two servings of vegetables in every 8-ounce glass. Mott’s Garden Blend is available in Original and Low Sodium varieties and has a suggested retail price of $2.49 for a 32-ounce bottle and $3.99 for 64-ounce bottles.
Playing off superstition regarding the number 13, this August The Boston Beer Co. is introducing Samuel Adams Thirteenth Hour, referring to the beer’s mysterious combination of flavors and 13 brewing ingredients, the company says.
Marley Beverage Co. expanded its line of all-natural relaxation beverages with Marley’s Mellow Mood Lite, a low-calorie version of Marley’s Mellow Mood beverages. Marley’s Mellow Mood Lite is half lemonade, half tea and contains 40 calories in each 8-ounce serving.
The Island Brewing Co. launched Bully Hayes Hard Cola, a cola malt beverage made with pure Fijian rainwater that has an alcohol content of 8 percent. The beverage is made with a blend of bourbon and dry cola flavors and a hint of lime.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!