Featured Stories

New tea territory

Most beverage companies have learned in 2009 that consumers are looking for value on top of the innovative flavors and stand-out packaging they came to expect in better economic times. Arizona Beverages, Lake Success, N.Y., is one company that is reaping the rewards of a value proposition, but the company didn’t adopt the strategy to deal with the current downturn — it took the unusual step of pre-pricing some of its products in the mostly upscale ready-to-drink tea category several years ago. What was a surprise success then has turned into an even bigger boon in today’s market.
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Category Focus: Energy drinks charge on

With consumers spending less on beverages, energy drink companies are doing whatever it takes to keep them coming back for more. Whether it’s packaging changes, acquiring different distribution or producing new products, the category is staying afloat through the rough waters.
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DPS puts the flavor back in CSDs

Like most beverage companies, Dr Pepper Snapple Group, Plano, Texas, can look back on the past year as one of the most unique and challenging in decades. But DPS faced the added pressure of being spun off from London-based Cadbury Schweppes last spring, leaving it to deal with the rapidly changing marketplace all on its own.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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