For centuries, hot tea has been lauded as a healthy beverage due to its antioxidant content. These antioxidants are said to help boost metabolism and even fight cancer, according to a December 2014 report from IBISWorld, Los Angeles, titled "RTD Tea Production in the U.S."
Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.
Pre-Socratic Greek philosopher Heraclitus said “The only thing that is constant is change.” Applicable to nearly all walks of life, the consumer packaged goods market has come to embody this quote as the market welcomes a number of new products, brands and even categories.
After much pestering, Sam-I-Am finally was able to get his unnamed friend to try the unfamiliar dish of green eggs and ham in Dr. Seuss’ popular children’s book “Green Eggs and Ham.” Although the unidentified character is rather elaborate about the reasons why he did not want to try the meal, in the end, readers learn how much he has come to embrace the non-traditional item.