Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.
When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.
The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.
Although cow’s milk has long been associated with good health, it has experienced gradual sales declines in the past two years as prices fluctuated and consumers avoided fat, calories and added sugars, according to Chicago-based Mintel’s April 2014 report “Milk, Creamers and Non-Dairy Milk – US.”
Health properties, premium formats boost tea sales
July 11, 2014
Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”
According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.