New beverage packaging designs for 2010

From Coca-Cola’s Mini cans to Monster Energy’s Jumbo DUB edition, new packaging introductions have run the gamut of sizes, materials and aesthetics. In addition, companies, such as Santa Cruz Organic, released redesigned packaging. Read about these and more recent new packaging launches below:

Coca-Cola Mini can

The Coca-Cola Co., Atlanta, debuted its new 90-calorie Mini can in Washington, D.C., and New York in December with a nationwide rollout scheduled for April. The 7.5-ounce Mini options will be sold in 8-packs and will include Coca-Cola, Sprite, Fanta Orange, Cherry Coca-Cola, Barq’s Root Beer and Seagram’s Ginger Ale. In addition, several no- and low-calorie beverages will be released in the Mini Cans, such as Diet Coke, Caffeine-Free Diet Coke, Coke Zero and Sprite Zero. The Coca-Cola Co. launched the calorie-controlled cans as a way to remind people about the importance of moderation and calorie management, the company said, in a statement.








Santa Cruz Organic Soda

Santa Cruz Organic, Chico, Calif., introduced a refreshed logo and new packaging for its Santa Cruz Organic Soda. Formerly sold in 12-ounce cans in traditional six-packs, Santa Cruz Organic Soda will be repackaged in 10.5-ounce cans available in four-pack cardboard carriers. The packaging change reflects consumer demand for contemporary containers and eco-friendly carrying structures, the company said, in a statement. All Santa Cruz Organic products are manufactured with renewable energy.








Monster Energy DUB Edition

Monster Energy partnered with DUB Publishing to develop Monster Energy DUB Edition, which launched in the first 32-ounce resealable Jumbo Cap Can from Ball Corp., Broomfield, Colo. The DUB edition, which is inspired by custom car culture magazine of the same name, features logos for both the Monster Energy and DUB brands as well as a can end with a patented lug-cap closure made by Dayton Systems Group Inc., Miamisburg, Ohio. The edition is aimed at African-American and Latino males ages 18 to 34 years old. The Jumbo Cap Can is resealable, lightweight and 100 percent recyclable.








Pure Pro 50 protein shake

Ball Corp., Broomfield, Colo., also partnered with ABB, Aurora, Ill., to launch Pure Pro 50 ready-to-drink shakes in recloseable lightweight 16-ounce Alumi-Tek aluminum bottles. Pure Pro 50 is the first sports nutrition beverage to be packaged in the Alumi-Tek bottle, Ball Corp. said, in a statement. Five flavors of Pure Pro 50, which provides 50 grams of protein from milk and whey, will be available in the new aluminum bottles.








Rue 333 vodka

Sam’s Club, partnered with New York design consultancy firm Dragon Rouge to develop premium vodka Rue 33. Designed to fit into the premier imported vodka category, the bottle features a frosted background with a see-through effect with images of poplars. The bottle’s red, blue and white color scheme emphasizes the French heritage, said Marcus Hewitt, chief creative officer of the U.S.office of Dragon Rouge, in a statement. The ultra-premium vodka will be branded as Rue 33 and sold in 1.75-liter bottles under Member’s Mark, a Sam’s Club brand.








Stolichnaya vodka

Stolichnaya vodka unveiled newly designed bottles caps, which are part of the brand’s premium rebranding strategy. In addition to the new metal bottle caps, the William Grant & Sons brand also changed the label to feature updated illustrations with holographic ink, embossed Cyrillic type and a thinner gold banding extended around the bottle. The bottle also is taller and has a refined curve, the company says. The new package is part of a new branding strategy designed to appeal to 25- to 34-year-old urban professional vodka drinkers.






 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Sports Nutrition Trends

Which sports nutrition trend will see the most growth in 2013?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked