Good Feels, a minority-owned cannabis brand, launched a line of fast-acting cannabis-infused seltzers and beverage enhancers at dispensaries across Massachusetts.
Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit.
IQBAR announced the launch of IQMIX hydration mixes, a hydration stick pack that combines three times the electrolytes found in the average sports drink with mood and clarity boosting compounds, the company says.
As the functional and flavorful capabilities of domestic and exotic fruits continue to be experimented with, a healthy mix of traditional and emerging combinations are on the horizon for beverages, experts note.