Although many people might not enjoy cold weather — especially as many parts of the country have faced multiple rounds of cold temperatures and snow this winter — data are showing that consumers do enjoy cold coffee.
Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut
February 12, 2014
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.
New beverages offer 40 percent less sugar, no artificial sweeteners
January 28, 2014
Plano, Texas-based Dr Pepper Snapple Group’s Mott’s brand is expanding past its staple apple juice and apple sauce products with a new line of juice drinks.