As the beverage industry works toward tackling environmental degradation, experts highlight how sustainable packaging efforts are having an impact on plastic bottle manufacturing.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago.
Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.
JDE Peet’s announced its intention to launch a new paper pack for its soluble coffee ranges. This new paper pack solution will be recyclable. It is designed to create a more sustainable ecosystem in the soluble coffee market by incentivizing the reuse of existing glass jars and tin formats, it says.
Beverage subscriptions and customizable multipacks have become more popular. In turn, packaging producers must account for these multipacks of varying sizes.
In line with its 10th anniversary, aloe-liqueur brand Chareau launched a new packaging design. The design features a slimmer, lighter and more ergonomic shape. The glass bottle is 33% lighter in weight, it adds.
DEMON SPIRITS LLC, maker of Sinfully Smooth DEMON Spiced and DEMON TropiCoco Rum, teamed up with Kinsbrae Packaging and 17A Distillery in Las Vegas to deliver the Demon Rum Eco Bottle, made from 94% recycled paperboard. The Demon Rum Eco Bottle uses 84% less water, six times less carbon and is five times lighter than a glass bottle of the same size, the company says.
Just in time for Earth Day and a part of its ongoing commitment to providing sustainable, organic and ethically-sourced coffee, Minneapolis-based Peace Coffee introduced compostable EcoPods.
Fourth Wave Wines has forged a new path in sustainable packaging, with its launch of the label-less wine, Crate, designed by sustainable drinks branding specialists Denomination.