Switchel Organic beverages available in Original, Blueberry and Cherry varieties
October 14, 2014
CideRoad LLC, Mendham, N.J., launched an organic line of switchel beverages. Also known as “haymaker’s punch,” switchel typically features water, vinegar and ginger, according to Wikipedia. CideRoad Organic Switchel beverages will be available in Original, Blueberry and Cherry flavors.
American consumers’ desires for organic products continue to gain steam. According to data from the Washington, D.C.-based Organic Trade Association (OTA), sales of organic products reached $35.1 billion in 2013, an increase of 11.5 percent compared with the previous year.
LGJ LLC launched a line of Lo Real Fruit Blend Beverages that are sweetened with agave nectar and stevia, resulting in a low glycemic index, based on clinical tests performed by the Glycemic Index Laboratories, the company explains.
Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.
As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.
Partnership will feature organic offerings at Cinemark theaters nationwide
July 15, 2014
Cinemark Holdings Inc., Plano, Texas, announced that its chain of theaters now offer Honest Kids organic juice drinks. Starting immediately, the beverages are available in all of the company’s 334 cinemas nationwide. Honest Kids organic beverages are available for sale individually as well as in Cinemark’s Movie Snack Packs.