Beer / New Packages

Brand differentiation

Corona packaging 2

Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring. This marks the first time in the brand’s history that the entire line of packaging will adopt new design elements, the company says. While the bottles will keep their iconic look, the secondary packaging will help differentiate the brands through color and graphic changes, it adds. Corona Extra will adopt a blue and white color palate, and Corona Light will take on the brand’s yellow and white color scheme. Both will add a SKU identifier to the top left corner and feature bottle graphics on the side panels. Another notable change for Corona Light will be a new lock-up with the crown design featured atop the logo. The 12-pack secondary packaging for cans will be the same as that for bottles, allowing for a better billboard at retail and helping the brands appear in a more uniform fashion, the company says.

You must register or login in order to post comments.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
05/31/11 1:00 PM EST

The Latest Research on HFCS: It's the Calories That Count, Not the Sweetener

AVAILABLE ON DEMAND: Until March 31, 2012

Want to learn more about high fructose corn syrup (HFCS)? During this 45 minute webinar we will discuss frutose-containing sugars such as HFCS and what effects it has on the body.

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Global Beverage Trends

Which categories will continue to lead global beverage trends?
See Poll Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

Facebook Twitter  Linked In  youtube