Beverage News / Juice & Juice Drinks

Jamba Juice launches squeezed-to-order juices

March 6, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Jamba Juice, Emeryville, Calif., announced the launch of its new juice blends platform. Three new juice blend beverages will be available March 13 in more than 700 stores. The platform was designed to complement Jamba Juice’s existing fresh-squeezed carrot, orange and wheatgrass juice offerings.

The three new juice blends include the following: a blend of fresh-squeezed orange juice, carrot juice and bananas; a blend of fresh-squeezed orange juice and mangos; and a blend of fresh-squeezed orange juice, strawberries, blueberries and raspberries. Each 16-ounce serving is squeezed-to-order to provide fresh and nutritious offerings and to provide at least two servings of fruit and/or vegetables, the company says.

“The expansion of our fresh juice offerings is only ‘Phase One’ of our fresh juice initiative with more to come,” said James D. White, chairman, president and chief executive officer of Jamba Juice Co., in a statement. “We will continue to innovate in the health and wellness space and have plans concurrent with our ‘Store of the Future’ work to deliver new juice bar concepts in San Francisco, New York, Los Angeles and Seattle. We will continue to look for bolt-on acquisitions to expand our fresh juice offerings and, as the leading health and wellness brand in the quick service restaurant space, enhance our legacy in fresh fruit and vegetable juicing.”

The company also is focused on providing more educational and nutritional expertise to consumers in stores. This includes Jamba Juice’s “Master of Blending Arts” program, which was designed to elevate the customer experience of Jamba Juice as a premiere provider of healthy lifestyle products, the company said. The program will advance Jamba Juice team members’ knowledge in product nutrition, the benefits of juice and juicing, and their expertise in custom beverage creation, it explains.

The initiatives are part of a series of critical actions Jamba Juice is undertaking to position the company for accelerated growth and long-term shareholder value as outlined in the company’s “Blend 2.0 Plan.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px