Beverage Industry

Jamba Juice launches squeezed-to-order juices

March 6, 2012

Jamba Juice, Emeryville, Calif., announced the launch of its new juice blends platform. Three new juice blend beverages will be available March 13 in more than 700 stores. The platform was designed to complement Jamba Juice’s existing fresh-squeezed carrot, orange and wheatgrass juice offerings.

The three new juice blends include the following: a blend of fresh-squeezed orange juice, carrot juice and bananas; a blend of fresh-squeezed orange juice and mangos; and a blend of fresh-squeezed orange juice, strawberries, blueberries and raspberries. Each 16-ounce serving is squeezed-to-order to provide fresh and nutritious offerings and to provide at least two servings of fruit and/or vegetables, the company says.

“The expansion of our fresh juice offerings is only ‘Phase One’ of our fresh juice initiative with more to come,” said James D. White, chairman, president and chief executive officer of Jamba Juice Co., in a statement. “We will continue to innovate in the health and wellness space and have plans concurrent with our ‘Store of the Future’ work to deliver new juice bar concepts in San Francisco, New York, Los Angeles and Seattle. We will continue to look for bolt-on acquisitions to expand our fresh juice offerings and, as the leading health and wellness brand in the quick service restaurant space, enhance our legacy in fresh fruit and vegetable juicing.”

The company also is focused on providing more educational and nutritional expertise to consumers in stores. This includes Jamba Juice’s “Master of Blending Arts” program, which was designed to elevate the customer experience of Jamba Juice as a premiere provider of healthy lifestyle products, the company said. The program will advance Jamba Juice team members’ knowledge in product nutrition, the benefits of juice and juicing, and their expertise in custom beverage creation, it explains.

The initiatives are part of a series of critical actions Jamba Juice is undertaking to position the company for accelerated growth and long-term shareholder value as outlined in the company’s “Blend 2.0 Plan.”