Marketing

Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

ARTICLES

Beverage brands keep marketing interactive

Johnny Appleseed Hard Cider breaks record for world’s largest ice luge
July 16, 2014

Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.


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The Coffee Bean & Tea Leaf launches its largest ad campaign to-date

Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.


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Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


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Nestea brings back ‘Nestea Plunge’ campaign

Advertising platform supports relaunch of RTD iced tea products
May 28, 2014

Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.


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Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day
May 16, 2014

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


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Bacardi announces digital content series

Hip-hop artist Wale teams with rum brand
May 13, 2014

Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.


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Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out
April 16, 2014

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”


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Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time
April 11, 2014

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.


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Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
March 14, 2014

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Brands put their mark on consumers' nights out

Sailor Jerry's brands fans with free tattoos, new Belvedere bottle 'lights' up club experiences
February 14, 2014

Last summer, Jones Soda Co. partnered with Chrysler Group LLC’s Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope.


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EVENTS

eBev 2014

10/1/14
Atlanta, GA
United States

The American Beverage Consortium is hosting its second-annual national digital marketing conference for the beverage industry.

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Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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